Escape and Adventure

What better way to escape than on a motorcycle? The sense of freedom feels complete on two wheels, and riding doesn't transport you to a destination; it is the destination.

For the Thrill of It

One of the most distinct things about riding is that nothing feels quite like a motorcycle; the thrill of being at one with a two-wheeled machine that weighs only a few hundred pounds is one of the purest ways to get from point A to B, and the risks involve sometimes even heighten that enjoyment.

Saving at the Pump

It may have taken record fuel prices to put motorcycles into the mainstream consciousness, but the fact that bikes can get more than double the fuel economy of cars makes them serious money-savers, whether or not prices stay high.
With many bikes achieving 60-70 miles per gallon and some scooters pushing 100+ mpg, it's no wonder so many commuters choose to get to work on two wheels.​

Easy Parking

Laugh in the face of bulky SUVs forced to squeeze into tiny parking spots! Because most places of business have designated motorcycle parking, running errands on a bike is eminently easier than driving—and many parking lots allow bikes in for free.


If you're a rider you know all about "the wave," the pointed finger or wave of the hand that acknowledges another rider as he or she passes.
Motorcyclists often feel like they belong to a big community, and that sensation gives us something in common; we share a bond that sets us apart from the rest of the motoring world.


In spite of the fact that motorcyclists are a part of a big group, we also tend to be more individualistic than the next person. Whether that's expressed through our personal style or the way we trick out our bikes, motorcycling can be an outlet through which we can reveal our personalities

Low Environmental Impact

Whether or not you care about your carbon footprint, motorcycles are efficient forms of transportation that impact the environmental minimally. And even if you ride just for the thrill of it, there's nothing wrong with being a little kind to Mother Nature every once in a while.

Ease of Commuting

Not only are motorcycles allowed in most High Occupancy Vehicle lanes, in Texas and California they’re allowed to ride between lanes. Chances are that a bike will get you to work sooner, and you’ll also arrive more exhilarated than you would have in a car.

Mind-Boggling Performance for Less Than Fifteen Grand

This point is bittersweet; though it's equalizing that a person riding a $13,000 Hayabusa can keep pace with a million-dollar Ferrari, it can also be enormously dangerous. So while motorcycles are performance bargains that offer more performance per dollar than virtually any other vehicle, it's best to explore these limits on a track.

Let's Face It, Bikes Are Cool

There's something about motorcyclists, isn't there? When a guy or a gal walks into a restaurant with a helmet under arm, they invariably have a swagger and a sense of cool that just isn't the same as rolling up in a car. Whether or not you're looking for the Peter Fonda or Brad Pitt effect, motorcycles take you one step closer to cool.

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